10th April 2015

Maserati to sponsor the inaugural Rouleur Classic: The Road Cycling Emporium

Telegraph Events and Gruppo Media are delighted to announce the luxury Italian car brand Maserati as the title sponsor of the inaugural ‘Rouleur Classic – The Road Cycling Emporium’ – in a two-year agreement that spans 2015 and 2016.

This activity forms a key part of the new Maserati Cycling initiative, which also includes its title sponsorship of the Tour de Yorkshire Ride (Sunday 3rd May) and unveiling David Millar as its Maserati Cycling ambassador. Maserati Cyclingis a new programme designed to celebrate the marque’s affinity with the sport and to offer a series of unique experiences for Britain’s road cyclists. The rapid growth of road cycling in the UK has been particularly evident amongst Maserati customers and employees, whose passion for performance, sporting excellence and design provides a natural conduit to the sport. Through Maserati Cycling, the company will aim to embrace this passion and is committed to supporting its continued growth.

As a unique celebration of the very best in road cycling, the Rouleur Classic is a perfect fit for the values and aims of Maserati Cycling. It will be an exclusive, intimately-curated visitor experience, featuring the sport’s pre-eminent brands, personalities and athletes, together with unique previews of the latest products, equipment and technologies, all under one roof.

Rouleur’s unrivalled insight into the modern sport and its rich history combined with Telegraph Events’ experience in running high profile exhibitions such as The London Bike Show and Salon QP, a prestigious watch exhibition held at the Saatchi Gallery, allows the Rouleur Classic to become the perfect setting for the discerning visitors to evaluate their next important bike purchase.

Peter Denton, Region Manager for Maserati North Europe comments: “Once we decided upon Maserati Cycling, it was only natural that we talk to Rouleur. The title perfectly embodies everything we love about the sport. The launch of the Rouleur Classic has provided an ideal platform for us to work together to deliver something truly exceptional to a discerning audience of road cyclists.”

Bruce Sandell, MD, Gruppo Media added: “I am delighted that Maserati has chosen to align itself with the Rouleur Classic. Their sponsorship sets the tone superbly for the event – Maserati is an iconic, luxury brand that is renowned for engineering the most beautiful cars in the world and fits perfectly with the aspirational cycling brands that will be taking part in the event. There’s a great affinity between cycling and the Maserati brand, with the constant pursuit of innovation and a rich, continental heritage going back many years. Along with our partners Telegraph Events, we are looking forward to working closely with Maserati and David Millar over the next few months.”

Tickets to the event will be on sale in May priced from £50.00. A limited number of alternative sponsorship opportunities are available at the event and more information is available at www.rouleurclassic.cc. Alternatively, please call 0207 931 3959 to explore how to get involved.

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About Maserati: Officine Alfieri Maserati was founded on December 1st, 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Every Maserati is like a work of art, its perfection expressing the marque’s proud history. Celebrating over 100 years of unmistakable styling and technological innovation, Maserati is a company in rapid expansion. With presence in 65 markets worldwide, its role is clearly confirmed as an international ambassador of Italian excellence. This excellence is conveyed every day with passion through products of outstanding performance seen in the GranTurismo, GranCabrio and the new Quattroporte and Ghibli. For more information on Maserati, visit: www.maserati.co.uk.

About Telegraph Media Group: Telegraph Media Group Limited publishes The Telegraph seven days a week, in print, online and on tablet and mobile, reaching an audience of 70 million per month. This is a wholly owned subsidiary of Press Holdings Limited.

About Telegraph Events: A subsidiary of TMG, Telegraph Events are one of the largest consumer events companies in the UK, producing market leading events including the Ski and Snowboard Show London, Ski and Snowboard Show North, The Telegraph Outdoor Adventure & Travel Show, The London Bike Show, Be:Fit London, the Triathlon Show: London and Salon QP. Annually, Telegraph Events attract over 150,000 visitors to their events.

About Gruppo Media: Gruppo Media Limited includes Rouleur magazine, its dedicated website, online retail site and associated products – all are centred firmly in the premium end of the road cycling market.

About Rouleur: The world’s finest road cycling journal, for the most discerning rider. Rouleur was founded in 2006 and has an unrivalled reputation in the world of road cycling, among professional and amateur bike riders alike. Uniquely, Rouleur focuses specifically on professional cycle sport and the personalities, places and brands associated with this remarkable world, commissioning the finest photographers and writers to unearth and convey compelling stories in every issue. Impeccably presented and designed, it is printed on the finest grade paper and published eight times a year.

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