12th March 2015

Exhibitors delighted with record attendance of 2015 London Bike Show

Thousands of cycling enthusiasts from across the country descended on London’s ExCeL from 12 – 15 February to celebrate the best of cycling at the UK’s largest bike show.

Welcoming cyclists of all disciplines and abilities, The London Bike Show – Driven by SEAT, which co-located with the Triathlon Show: London and The Telegraph Outdoor Adventure & Travel Show, attracted 50,271 visitors, an 11% increase year on year. All three events are organised by Telegraph Events.

Over 200 exhibitors attended the Show, including the likes of cycling giants, Madison, Cannondale, Pinarello, Colnago, Enigma Bikes, Canyon, Vulpine, Extra UK and Raleigh. Showcasing their latest bikes, equipment and apparel, these exhibitors helped create an unrivalled offering for visitors who attended.

Clive Gosling – Marketing Manager, Cycling Sports Group
“The Show was a huge success for Cannondale, GT, Fabric and Sugoi this year. It is going from strength to strength with visitor numbers and the quality of audience is perfect for our brands.”

Nick Allen – UK Marketing Manager, Canyon
“To say Canyon’s attendance at The London Bike Show this year exceeded all our expectations is an understatement. The events atmosphere was such that it perfectly supported our ambitions of reaching out to our fans and customers alike. Its vibrant platform and audience allowed us to focus on achieving our goals while at the same time enabled us to present our unique direct to market offering confidently safe in the knowledge that behind the scenes everything was being managed to the highest level of support.”

Jim Walker – Managing Director, Enigma Bicycle Works
“The 2015 London Bike Show far exceeded our expectations and I have to say that it was probably the most successful show we have ever attended. We noticed that the calibre of customers walking through the doors was higher and more knowledgeable than we have experienced at other similar shows. It was a great event and Enigma will exhibit again at The London Bike Show.”

The Show isn’t just for the bigger brands though, and the introduction of the Innovation Lab in association with BikeBiz gave start ups the opportunity to showcase the latest innovations in cycling on a major platform.

Irene McAleese – Co-Founder, See.Sense
“The London bike show was fantastic for us. It was a very busy, well organised show, that gave us great exposure to both customers as well as to various industry contacts. The PR from the event was phenomenal too – we would highly recommend!”

The Cycling Performance Theatre – sponsored by British Eurosport boasted a stellar speaker line-up, including World, Olympic and Tour de France champions.

Current female DH MTB World Cup winner and World Champion, Manon Carpenter, kicked off the Show’s ladies day with a Q&A on the Thursday, before hosting the Total Women’s Cycling Awards alongside Anna Glowinski that evening. Continuing the theme of the world’s best downhill riders, Gee Atherton, Steve Peat and Josh Bryceland all made the trip to London. Six time Olympic champion, Sir Chris Hoy drew massive crowds as he launched his new HOY Vulpine range at the Show. A host of road cycling stars also attended including Greg LeMond, David Millar, Sir Dave Brailsford, Sean Kelly, Rochelle Gilmore and Stephen Roche. Other special guests included Martyn Ashton, Jason Queally and James Golding.

Simon Lewis – Head of Communications for UK & Ireland, Eurosport
“The London Bike Show was a great opportunity to put the channel in front of committed and knowledgeable cycling fans. The Performance Theatre allowed us to bring our Home of Cycling message to life, with our key analysts, three time Tour de France winner Greg LeMond and Classics legend Sean Kelly participating in interviews and Q&As over the course of the show, allowing us to reinforce our expertise with cycling fans as the sport continues to grow.”

Catherine Litherland – Membership Marketing Manager, British Cycling
“Congratulations on another great Show. This year was stronger than ever and that was reflected in the footfall figures. The performance stage had a great line up, which unquestionably benefited us in driving both traffic to stand and giving us the opportunity to see/hear from some of our cycling heroes! We came away with new members and a bucket load of new prospect data, so all in all very positive.”

Other Show attractions included the Action Sports Tour, the Training & Safety Arena, Surrey Human Performance Training Hub, DMR Pump Track, and new for 2015, the StreetVelodrome and the Velo Moose Bar. The return of the Bikes Etc Test Track also allowed visitors to not only try out the latest road models, but also a variety of electric bikes. These attractions helped to create a fantastic atmosphere within the Show.

Sir Chris Hoy – Olympian, HOY Bikes, HOY Vulpine
“The London Bike Show is incredibly important for the cycling industry, and I think it’s a great showcase not just for British Brands but for brands from all around the world – and it’s a great place to come and see what’s on offer.”

Steve Clark – Group Show Director, Telegraph Events:
“I am delighted that we have secured two years of significant back to back growth in terms of visitor and exhibitor numbers since VOS Media were bought by the Telegraph Media Group in 2013. The transition to Telegraph Events has helped us grow and improve the quality of our Shows, and with the backing of the Telegraph through an extensive editorial and advertising campaign, we have been able to reach a huge audience of high quality consumers. This year we put together the biggest marketing campaign to date, including TV advertising and sponsorship through Sky Sports and the response has been incredible.

“The team has managed to deliver an incredible line up of exhibitors, special guests and content, which has been highlighted in the fantastic feedback from visitors and exhibitors. The continued co-location with the Triathlon Show: London and The Telegraph Outdoor Adventure & Travel Show helps exhibitors to reach new relevant audiences and tap into markets that were previously unavailable.

“We are delighted with the results and cannot wait to build upon the solid foundations of these Shows in 2016.”

The London Bike Show, the Triathlon Show: London and The Telegraph Outdoor Adventure & Travel Show will return to ExCeL, London between 11th and 14th February 2016.

Further information contact Ian Chandler, ian.chandler@telegraph.co.uk, 0207 931 3963

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