Triathlon Show: London

The Triathlon Show: London takes place alongside The London Bike Show, The Telegraph Outdoor Adventure & Travel Show and the London International Dive Show and attracted over 52,000 visitors in 2016.

The event is tailored to attract not only experienced triathletes but also those who are new to the sports – offering exhibitors a huge scope. With a focus on performance, the centrepiece of the show is the Training Zone, which offers visitors 1-2-1 assessments in swimming, running and cycling. Demand for places was high in 2015, demonstrating that our visitors are keen to engage with coaching and willing to learn about new techniques and products.

The event offers inspirational and informative talks, running and swimming workshops, wetsuit testing (in a 20m pool) and a range of fantastic brands, products, races and more. It is the perfect place for companies targeting swimmers, runners and cyclists to meet their customers face-to-face in an environment where they can try out and buy products, receive information and share in the wide range of expertise on offer. For sponsors looking to target an affluent audience, 
the show is a great platform for building brand awareness, launching products, collecting data and generating sales.

Dates: 16 – 19 February 2017
Venue: ExCeL, London



The Team

Steve Clark

Group Show Director
+44 20 7931 3950

Olivia Magnusson-Murray

Group Sponsorship Manager
+44 20 7931 3957

Ed Langdon

Sales Executive
+44 20 7931 3283

Flora Lindsay

Sales Manager
+44 20 7931 3936

Ian Chandler

Marketing Manager
+44 20 7931 3963


Shell scheme

Shell scheme typically includes white foamex back and side walls, fascia with nameboard supported by posts in any corners and carpet in the colour chosen by the Organiser. Additional items can be purchased if necessary.

Space only

Space only includes the non-carpeted floor space within which to build your stand. This would suit exhibitors who want to build their own custom stand with an external contractor. Additional items can be purchased if necessary.

Sponsorship opportunities

This event offers a range of sponsorship opportunities including Headline sponsor, Triathlon Experts Theatre, Training Zone, Swimming Pool and Café and other options. Bespoke sponsorship packages can also be arranged.