The London Bike Show

The London Bike Show is the UK’s biggest and best consumer cycling exhibition and takes place annually at ExCeL, London. It caters for all kinds of cyclists, from leisurely road cyclists to downhill racers, commuters to BMX riders.

In 2016, over 52,000 visitors attended the show, providing an amazing opportunity for brands, retailers, distributors, charities, events and more 
to showcase products and brands. The show includes breathtaking displays, interactive experiences and informative talks – creating an inspirational environment perfect for meeting with customers, developing relationships, selling and launching products, building brands and generating sales leads.

The Show hosts the UK’s largest freestyle mountain bike (FMB) competition, Air to the Throne, which in 2016 saw World Number 3 Nicholi Rogatkin take home the trophy and €5,000 first prize.

It co-locates alongside the relevant audiences of the Triathlon Show: London, The Telegraph Outdoor Adventure & Travel Show and the London International Dive Show, with one ticket allowing visitors access to all four shows. This not only provides visitors with an incredible experience but allows exhibitors, partners and sponsors to reach a wider audience.

Dates: 16-19 February 2017
Venue: ExCeL, London



The Team

Steve Clark

Group Show Director
+44 20 7931 3950

Frazer Clifford

Sales Director
+44 20 7931 3977

Matt Letch

Business Development Manager
+44 20 7931 3973

Flora Lindsay

Sales Manager
+44 20 7931 3936

Ian Chandler

Marketing Manager
+44 20 7931 3963


Shell scheme

Shell scheme typically includes white foamex back and side walls, fascia with nameboard supported by posts in any corners and carpet in the colour chosen by the Organiser. Additional items can be purchased if necessary.

Space only

Space only includes the non-carpeted floor space within which to build your stand. This would suit exhibitors who want to build their own custom stand with an external contractor. Additional items can be purchased if necessary.

Sponsorship opportunities

This event offers a range of sponsorship opportunities including Headline sponsor, Test Track, Cycling Performance Stage, Training Hub and Café. Bespoke sponsorship packages can also be arranged.