Business of Sport – BT Centre, London
The Telegraph Business of Sport conference 2016 will explore how sports’ sponsors, rights holders and broadcasters are driving growth and facilitating change in this rapidly evolving industry. Business leaders and sporting professionals will engage in vibrant debate providing unique insights into the latest thinking and demonstrating new benchmarks for the industry.
The conference will bring together more than 200 senior sports business leaders from major international broadcasters, brands and rights-holders: the organisations that are pioneering industry growth and shaping world-standard events. Speakers will address the most crucial business issues such as the globalisation of sport, including the potential of a permanent NFL team in the UK and how the economy will benefit through the growth of the sport industry, as well as forecasting new trends and growth markets for the sports sector including the rise of fantasy sport and e-gaming.
With turmoil at Fifa, three senior IAAF officials banned for life and Russia banned from all athletics competitions following accusations of widespread doping, integrity and governance in sport are being questioned. The effect these issues have on sponsorship partnerships is now being felt with Adidas terminating its sponsorship deal with the IAAF, reportedly worth £23m. The conference will address the future of governance in sport, and key speakers will discuss potential solutions to the continuing issues and address effective strategies to combat threats to integrity in sport.
To to find out more about the Business of Sport 2016 conference and view media coverage from the 2015 event, please click here.